Coke Rewards Points

I am entering my coke rewards points and am thinking I will be sending out magazine subscriptions for Christmas this year.  If you are interested in any particular magazine just let me know. I currently have almost 400 points to burn. I usually just enter sweepstakes with the points but I figure I will actually get something for my points this time.   I haven't figured out how to redeem them for something other than the sweepstakes so I don't know if I can gift the subscription. I'll find out soon enough I guess. Happy Reading!!!